pipehq · for Louis

Everyone's got KiwiSaver. Let's go get those leads.

Louis — the AI-automation pitch had a slow start; there's just no instant uptake. So here's the focused play: sell KiwiSaver leads to advisers, fed by two taps into the same pipe — your cold calling and my digital. Everyone in NZ has KiwiSaver and most are under-optimised, so the market is basically everyone. We prove it now, then scale it to the doors.

See the play Straight to the money
Your phones + my digital A market of everyone Doors come next
01 The play

Why KiwiSaver, why now, and who does what.

Everyone in NZ has KiwiSaver — 3+ million people — and most are sitting in a default fund nobody's ever reviewed. That makes it the perfect market: every person we reach qualifies. Advisers pay good money for those clients. We fill the pipe two ways — your phones and my digital — and prove it before we ever hire a door crew.

You — Louis

The phones

  • Cold-call KiwiSaver holders and book them into a review
  • Sign the advisers who buy the leads
  • Later — build & run the door-knock crews
Me — Greg

Digital + the engine

  • Run the ads & landing pages that pull KiwiSaver leads in online
  • Build the booking & qualification system
  • CRM, reminders & follow-up — the bit that protects show rate
  • Tracking, billing & delivering the leads to advisers
↘ The sequence

Line up the buyers. Fill the pipe two ways.

1

Line up the buyers

A couple of KiwiSaver advisers who want clients tell us their monthly number. That's the order.

→
2

Fill the pipe

You dial and my ads run — both book free KiwiSaver reviews into the same pipe. Outbound + inbound.

→
3

Deliver & invoice

The booked review lands with the adviser. We bill per result — exclusive, pre-qualified, proven.

Tap 1 · your phones

KiwiSaver is the market. The phone is the proof.

Everyone has KiwiSaver, so the phones never run dry — every call's a live one. You work the numbers, ask how they feel about their fund, and book a free online review with an adviser. Cheapest possible way to prove the whole thing works.

✓
Everyone qualifies. No prospecting waste — every person you reach already has KiwiSaver, and most have never had it reviewed.
✓
A free review, not a sale. You're booking a no-cost online chat with an adviser. Easy yes on the phone.
✓
Cheap to prove. No spend, no big build — a phone, a list and a script. If it converts, we scale it.
What we sell the adviser
Exclusive
One adviser per booked review. We never sell the same person twice — that's the whole premium.
Pre-qualified & booked
They've had a real conversation and agreed to a time. Not a cold name on a list.
They set the tap
The adviser's monthly number is the order. Predictable for them, predictable for us.
The digital funnel
1
Ad"Is your KiwiSaver underperforming?"
↓
2
Landing page / 2-min checkThey raise their hand
↓
3
QualifyRight fit, real interest
↓
✓
Booked reviewSame product we sell advisers
Tap 2 · my digital

Digital fills the pipe while you sleep.

This is my side. Paid ads and landing pages put the same KiwiSaver offer — "is your fund underperforming? free 2-minute check" — in front of thousands online. People raise their hand, we qualify them, and they book a review. It runs 24/7 and hands you warm inbound alongside your outbound.

✓
Always on. Ads and landing pages run around the clock — leads come in while the phones are off.
✓
Same product, different tap. Digital books the exact same exclusive KiwiSaver reviews we sell advisers.
✓
Warm inbound for you. People who came to us are an easier call than pure cold — you work the best of them.
✓
Scales with spend. Once cost-per-booked-review works, more budget = more leads, predictably.
Phase 2 · once it's proven

Then we take it to the doors.

Door-knocking is the growth play, not the starting line. We prove the lead-gen on the phones and digital first, then put the exact same KiwiSaver pitch on the doorstep with a field crew. You've run door-to-door before and done well out of it — this is that, at scale, in a market where everyone already qualifies.

✓
Only after the first two taps work. Prove the model cheap, then invest in feet on the street — not before.
✓
A free review, not a sale. Same clean doorstep — book an appointment, no advice, nothing sold at the door.
✓
Your crew, nationwide. This is where you build and run teams around the country.
Fair Trading Act — booking, not a sale No advice at the door (FMA-clean) Privacy Act disclosure at collection
One knocker · one day · base case (phase 2)
65
doors knocked
23
conversations
4–5
appointments booked
~2.5
attended reviews
↳
Same KiwiSaver pitch as the phones, just on the doorstep. Show rate is the whole game — the follow-up we'll have already built carries straight over.
02 The money

What we charge — and what's left for us.

Every price is a fraction of the commission the lead earns the adviser (they happily pay 10–20% of that). KiwiSaver is our starting market; life and health are verticals we bolt on once the pipe is humming.

KiwiSaver

Our market — everyone has it
$50–90 / lead
Exclusive, pre-qualified$50–90
Booked review$110–150

Life insurance

Bolt on next — biggest upfront
$80–120 / lead
Exclusive, pre-qualified$80–120
Booked appointment$150–200

Health insurance

Confirm commission before we lock it
$70–110 / lead
Exclusive, pre-qualified$70–110
Booked appointment$130–180
Two taps, one product: a booked KiwiSaver review sells for $110–150 either way. Your phones cost time; my digital costs ad spend — so we watch cost-per-booked-review and pour budget into whatever's working. No crew to pay yet, so it's revenue straight to the two of us, minus lists and spend. Volume is the game: everyone has KiwiSaver, so the ceiling is how many quality leads we make.
↘ When we hit the doors (phase 2)

Charge per attended review. Half goes to the crew.

~$150 / attended review
What the adviser pays us — anchored to a KiwiSaver client's lifetime value.
50% to the knocker
$75 per review that shows up — the field crew's cut (this is the hired knockers' pay, not ours).
~$188 / knocker / day
Base case (2.5 reviews). A strong day pushes past $400.
~$4.1k / knocker / month
Base case at 22 days — per knocker, before we scale the crew.
Straight talk between us: KiwiSaver pays less upfront than your life-insurance door-knocking did — it's an annuity, not a big first-year hit. That's exactly why the universal market matters: the money is in volume, tight follow-up (show rate), and cross-sell — a KiwiSaver client opens the door to life, health & mortgage. Nail those and it prints.
★
Exclusive

One adviser per lead. That's the whole premium.

↻
Monthly block, minimum volume

The adviser commits to a number; we generate against it.

✓
Short paid trial

First 5–10 leads prove quality before they commit.

⇄
Replacement guarantee

Any lead that fails the quality bar is replaced, not refunded.

Indicative v1 numbers — still being confirmed. Health commission pending verification.

03 Next steps

What we do this week.

You
Line up 2–3 KiwiSaver advisers who'll buy booked reviews — get their monthly numbers.
Me
Build the call list, the ads + landing page, and the booking / qualification flow with CRM follow-up.
You
Start dialling KiwiSaver holders while my ads warm up — prove we can book reviews that show up.
Both
Once phones + digital are converting, plan the first small door-knock pilot (that's phase 2).

So — are we doing this?

Line up a couple of advisers, I'll build the engine and the ads, you start dialling. Prove it on the phones and digital, then we hit the doors.

Let's talk it through Back to the play